How to do keyword research in SEO?
Keyword research must be the first thing you do on your SEO journey because it is a foundation of Search Engine Optimization. If you write something but no one searching about your topic. Then you won’t be able get any traffic to your website.
It is important in 2 things:
- Better understand of your niche: If you starting new website, keyword research will provide a knowledge of topic interest for people in your niche or industry.
- Get new content ideas: Keyword research can help you find a great keyword opportunities for your blog and plan your content strategy.
What is Keyword Research?
Keyword research is a process of finding and analyzing search terms that people enter into search engine with the purpose of of Search Engine Optimization (SEO) and marketing, so it involves analyzing, comparing and prioritizing the best keyword opportunities for your website.
Why keyword research is very important?
Keyword research provide valuable insight into the queries that your target audience is actually searching on Google. It also the only way to figure out what are people are typing into search engines. you don’t want to create a content that nobody is searching for.
Keyword research will help your answer questions like:
- How hard will it be to rank for this keyword?
- How much traffic will I get if I using this keyword?
- What kind of content that I will create using certain keyword?
- Are people who are looking certain keyword likely to become my customer?
Using keyword research for their popularity, search volume and general intent is a good strategy, in addition you can tackle the questions that the most people in your audience want answer to.
How to research keyword for SEO strategy?
This guide is a keyword research process that you can follow to come up a list of keyword you should be targeting. By doing this, you will be able to establish and execute a strong keyword strategy that helps you get found for the search terms you actually care about.
- Make a list of relevant important topic based on what you know about your business
Think of a topics you want to rank for in terms of generic buckets. Come up with 5-10 topics buckets you think are important for your business. Then you use those topic buckets to help come up with some specific keyword later in the process.
If you are a blogger, these might the topics you blog about most frequently. Put yourself in the shoes of your target market — What type of topics would your target audience search that you would want your business to get found for? If you are a company that run in marketing tools for example. you will have a general topic buckets like:
- Blogging (19K)
- SEO (214K)
- Inbound marketing (21K)
- Social media marketing (71K)
- marketing automation (8.5 K)
Those number that appear of each keyword are their monthly search volume. This data explain how important these topic for your audience and how many different subtopics you might need to create content on to be successful with that keyword.
- Fill those topic buckets with keywords
By now, you will already know a few topic buckets list you want to focus on. It is time to identify some keywords that fall into those buckets. These are keyword phrases you think are important to rank in SERPs (Search Engine Results Page) because your target market might conducting search for those terms.
For instance, I took SEO topics. I would brainstorm some keyword phrases that I think people would type in related to that topic. It probably include:
- How to learn SEO for beginners?
- SEO guide for small business
- SEO guide for beginners
The list will continue. The point is to give you an idea of various keyword phrases that you might use to understand your target customer. Another way to come up with keyword idea is from your website that already getting found for. You will need website analytics software like Google Analytics. Drill down into your traffic sources, and shift your organic search traffic buckets to identify the keywords people are using to arrive to your site. Repeat this exercise for as many topic buckets you have.
- Understand user intent on keyword research
User intent is one of the most important factors in your ability to rank well on search engines like Google. Keywords can have many different meanings beneath the surface. Because the intent behind a search is so important to your ranking potential and you need extra careful how you interpret the keywords you target.
For example, you are research keyword ” How to start a blog” for an article you want to create. “Blog ” can mean a blog post or the blog website itself. What a searcher’s intent is will influence the direction of your article. To verify what a user intent is in a keyword, it is a good idea to simply enter this keyword into a search engine yourself and see what types of result come up, in addition make sure the type of content Google is closely related to what you would intent to create for the keyword.
- Research related search terms through Google Suggestion
This is a good way to come up with keyword research and fill out those list, however if you get stuck to think more keywords people might be searching about specific topic. You might consider related search terms that appear when you search on keywords in Google. When you type your phrase and scroll the bottom of Google results, you will notice some suggestions for searches related to your original input, so these keywords can generate ideas for other keywords you might want to take into consideration.
5. Use keyword research tools for your advantage
Keyword research and SEO tools like Mangools can help you come up with more keyword ideas based on exact match keyword.
How to find and choose keywords for your website?
Once you have an idea of the keywords that you want to rank for. it is time to refine your list based on the best ones for your strategy.
- Understand three main factors for choosing good keyword
Before choosing keywords and expecting your content to rank for them, you must curate keywords for three things:
Google ranks content for relevance. It relate to concept of search intent. Your content will rank for a keyword if it meets the searcher needs. In addition, your content must be the best resource out there for the query.
Google will provide more weight to sources it deems authoritative, so that means you must do all you can to become an authoritative source by enriching your site with helpful, information content and promoting that content to earn social signal and backlinks.
You may end up ranking on the first page for a specific keyword. But if no one ever searches for it, it will not result in traffic to your site.
Volume is measured by monthly search volume. Meaning the number of times the keyword is searched per month across all audiences.
- Check for a mix of head terms and long tail keywords in each bucket
Head term are keyword phrases that are generally shorter and more generic. They usually only consist of one to three words in length. Long tail keywords, on the other hand, are longer keyword phrases usually contain three or more words.
If you use a mix of head terms and long tail terms, it will give you a keyword strategy that well balance with long term goals and short terms wins. That is because head terms are generally search more frequently, making them more competitive to rank for than long tail keywords. if you compare of following terms, which one is harder to rank for:
- How to learn SEO for beginners?
If you answer “SEO”, than you are right. Head terms maybe generate more traffic in search volume, but the traffic that you get from ” How to learn SEO for beginners?” is usually more desirable. Because someone who look more specific is much more a qualified searcher for your product or service than someone who look for general terms.
- Check on your competitor ranking on those keyword
Just because a keyword is important to your competitor, doesn’t mean it is important to you. However, understanding what keywords your competitor are trying to rank for is a great way to help you give your list of keywords another evaluation.
If your competitor is ranking for certain keywords that are on your list too. It definitely make sense to work on improving your ranking for those. However, never ignore the ones your competitor don’t seem care about, in addition it can be an opportunity for you to own market share on important terms too.
- Using Google keyword planner to cut down your keyword list
Mix the use of Google Keyword Planner and Google Trends. In keyword planner you can get search volume and traffic estimates for keywords you are considering. Then take the information you learn from keyword planner and use Google Trends to fill in some blanks.
Use keyword planner to flag any terms on your list that have to little or too much search volume. Don’t help much maintain healthy mix like we talked about above. Before delete anything, check out their trend history and projection in Google Trends. You can see some low volume terms might actually be something you should invest now and reap the benefit later, in addition Google trends can help you determine which terms are trending upward and worth of your focus.
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