How to learn SEO for beginners?
Currently we are living in digital world, which everything happens online. Every business needs website for their operation, whether for individual business organization. SEO is an important tools for your business to growth.
What is SEO?
SEO is stand for Search Engine Optimization. It is the practice to optimize your website page to make them reach a high position in the search results of Google or other search engines. SEO focus on improving in the organic (non-paid) traffic. If you already have a website and you want to grow your traffic organically , you need spend sometime to learn about SEO and be part of your marketing effort.
SEO is about understanding what people are looking for in online, the answers they are seeking, the words they are using, and the type of content they wish to consume. If you know what people are searching for, you will be able to connect your customer with your solutions that you offer. Does not matter whether you sell a product or service, write a blog or other thing. SEO is an essential marketing strategy and ever growing industry.
Why SEO is important?
To generate traffic to your website can be done in several ways like paid traffic, social media or other online platform. Even thought that way is a good strategy, you need consider SEO too because the majority of online traffic is driven by search engines.
Organic search cover more than you think, appear more credible to online savvy searcher. SEO also receive more clicks than paid advertisements. It gets 20x more traffic opportunity than PPC both on mobile and desktop. SEO becomes the only marketing channel that can pay dividends over time, when do correctly.
If you make a great content for your website that deserves to rank for the right keywords, your traffic will boost higher like snow ball, while paid traffic needs your funding to send traffic to your website. Optimize your site will help deliver better information to search engines so your content can be properly indexed and displayed within search results.
In order to success in SEO, you need pay attention of these 3 things:
- Technical Stuff: This refer to ON page SEO
- Excellent Content: People said content is king and this is true, if you produce low quality content, you won’t get a good ranking in Google.
- Quality Backlinks: Backlinks increase authority to your website.
ON page SEO
The ranking on your website is partly decide by on page factor. It is all those things you can influence within your actual website, from optimization of content through technical aspect, ind addition things like keyword research, content, title tag, page performance optimization and internal linking. The goal is to provide perfect content and UX while showing search engines what is the page about.
OFF page SEO
Off page SEO is mainly getting quality backlink to your website, social media attention and other marketing outside your own website, so this factor is quite difficult to influence. The bottom line, the more quality, relevant sites that link to your website, the higher your position will be in Google.
The other think about this factor is competition relating to the niche of your business. In some niche, it is much harder to rank than in others, so it hold a major influence on your chances of ranking.
White and black hat SEO
In SEO terms, it represent as good and bad guys. For those who adhere to the rules set out by Google Search Console Guidelines and those who don’t.
Black hat SEO is a set of unethical(usually spammy) practice to increase rankings on website. The technique can get you the top of search results in short time, but search engines finally will knows and most probably will penalize and ban the website sooner or later.
Black hat SEO practices includes : cloaking and sneaky redirects, hidden text, keyword stuffing, link manipulation, irrelevant backlinks, PBN/link farms, and comment spams.
On other hands, White hat SEO refer to all the regular SEO techniques that stick to the guidelines and rules. it consider the long term strategy in which good rankings are a side product of good optimization, quality content and user oriented approach.
White hat SEO practices includes : make useful, well written content, natural links, brand building, content strategy, on page optimization, keyword research and focus on quality.
Search Engines are answer machines. Their job is to discover, understand, and organize the internet content in order to offer the most relevant results to the questions searchers are asking.
In order to show up in search results, your content needs to first be visible to search engines. If your site can’t be found, there is no way you will ever show up in SERPs (Search Engine Result Page).
How Search Engines Work
Search engines work through three primary functions:
Scour the internet for content, looking over the code/content for each URL they find. The process in which search engines scan all the internet page continuously. They use small piece of program called crawlers or bots. To follow all the hyperlinks and discover new pages (as well as updates to the pages they discover before).
Store and organize the content found during the crawling process. Once a page is in the index, it’s in the running to be displayed as a result to relevant queries. It is basically a gigantic library of all the crawled websites with a single purpose. The purpose is to understand them and have them available to be used as search result.
Provide the pieces of content that will best answer a searcher’s query. Which means that the results are ordered by most relevant to least relevant.
Algorithm is used as an umbrella term to refer to all the individual algorithms, machine learning systems and technologies Google use to rank websites.
They usually consider various factors to provide the best results, includes:
- Meaning of the query: the search engines needs to understand what exactly is the user searching for.
- Relevance of the page: the page must be relevant to the search query.
- Quality of content: the search engine try to pick the best results in terms of quality of content.
- Usability of content: the page should also be useable( in terms of accessibility, readability, safety, etc)
- Context and settings: the user’s location, settings, and history of search are also consider.
Beside algorithms, Google also use human data input. There are thousands of external Google employees called Search Quality Raters who follow strict guidelines. Evaluate actual search results and rate the quality of the rank pages. Quality raters don’t influence the ranking directly, but their data is used to improve search algorithm.
Google Ranking Factors
To be able to rank in Google, it is important to focus on factors that have a proven impact but also try to keep a good scores across all the areas.
In general, like Cyruz Sheppard from Zyppy said. These are the list of Google Success Factors:
- Well target content: You need to know what people are search and create a good quality content tailor to their needs
- Crawlable website: your website must be easy to find by search engines.
- Quality and quantity of links: the more pages link to your website, the more authority you will have in the eyes of Google.
- Content oriented at user intent: Type of content and it’s comprehensiveness, make sure your reader is happy.
- Unique content
- Expertise, Authority, Trust: Also refer to EAT, which evaluate by Google’s Quality Raters. Prove your expertise and trustworthiness and write the topics you are qualified for.
- Fresh Content: You should regularly update your content to keep up to date.
- Click Through Rate: Optimize your title tags and meta descriptions to improve the CTR of your pages.
- Website speed: Make sure your website’s loading are fast so customers no need to wait long to load the page.
- Works on any device: Your website must work on various device and screen size (especially mobile device)
Other factors also have an impact to your success on Google’s ranking, includes: Content depth, Image optimization, topical authority, a well structure page, social sharing, and use of HTTPS.
There are many things to learn in SEO. In this article : how to learn SEO for beginners, focus on SEO basics and search engines. Next article will focus on other areas.
Article disclaimer: Most of the article comes from mangools.com, moz.com and yoast.com
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