How to start online business from home?
Start business from home is a correct choice especially in this pandemic era while at the same time you also can take care your family. In order to success on online business, there are certain steps that you can follow to start from home. Treat this steps as a guide, in process you can modified it to your business condition:
- Find The market, not product
Most people looking for a product that they will make, subsequently it become a mistake when start a business without thinking solve other people problem, so you need find a group of people that looking for a solution to a problem, with this approach you will understand the problem that people cannot solve then you can find a product to solve people’s problem.
In this online world, you can use internet for market research:
- Firstly, search for online forum like Quora.com to look for question people ask and what they are trying to solve
- Secondly, do keyword research in Google to find what people searching, but be specific on your searching
- In addition, check your competitor by visiting their website and take note what they are doing to solve people solution. Then you can use what you have researched and create/find a product for that problem and do it better than your competitor.
- Write Copywriting that sells
You can write a sales copy that sells to your potential buyer from the beginning they visit your store to the moment they purchase:
- Make an interesting headline
- Describe the problem your product solve, not feature
- Establish your credibility as problem solver
- Add testimonial from your real customer who have used your product, not a fake one
- Talk and write about benefit your product
- An offer that your customer cannot resist
- Have a guarantee for your product
- Make a copy that create urgency
- Create a good after sales
Through your copywriting, you need to focus on how your product is unique, moreover can solve people problem or make their live better, think like in customer shoes and ask ‘what’s in it for me’?
- Design and build your website
After you find your market and product, you need a website to sell your products. Here is the tips:
- Find a good hosting that reliable so you won’t have a problem in future, and find a hosting that use wordpress as their background
- find your domain name for website that unique
- When you design your website, try keep it simple in term of UI/UX Design.
- Use Search Engine for potential buyer to go your website
There are two ways to do this:
- Use organic search to drive potential buyer to your website, this method need SEO (Search Engine Optimization) strategy in order to success. Basically it use keywords in your website or blog that will trigger your blog or website show in first page in search engine like google.
- Use pay per click(PPC) ads like google or facebook to drive traffic to your website. you can search your keywords that people often use through ppc and will drive traffic immediately.
- Establish as an expert reputation for your customer
People use internet to find information and fix their problems. Provide a free information through your blog and include your website on your blog so people can direct to your website when they read and click your link. With this method, you will get more traffic and better search engine rankings.
Create free article, videos or other content that people will find useful, moreover distribute and share the content through social media sites, share to your friend, join forum and become an expert in that forum.
- Use the power of email marketing to turn your website visitor into buyer
When you build an email list, you already creating a valuable asset for your online business. When customer give their email address, you can send valuable email to your customer:
- You send an email that they have asked for
- Developing lifetime relationship
- Email marketing is cheaper and more effective and reliable
When a customer visit your website, they become your lead and you always
can follow up them about your products, event.
- Use back end sales and upselling
If your product is solve their problem and they satisfied with your service, you always can sell to them in other ways like:
- Offer other product that complement their original purchase
- Send coupon for their next visit
- Reward your customer for their loyalty
Affiliate Disclaimer :Some of the links in this post are affiliate links, so this means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you.